15% OFF! Final Holiday Sale

Saturday, December 14th Only!

12

DAYS

12

HOURS

12

MINUTES

12

SECONDS

SOKONI Live Holiday Shopping Event is HERE!

Support Small!

SHOP SMALL

Support The Women & Minority-Owned Businesses That Power The Communities You Live, Work & Play In.
SUPPORT SMALL

SHOP UNIQUE PRODUCTS

From hand-poured candles to healthy snacks, discover unique products from small businesses around the country.
SUPPORT SMALL!

LARGE SELECTION

Discover a large selection of top quality & innovative products from entrepreneurs across the country.
WHEN YOU SHOP SOKONI,

YOU SUPPORT A DREAM

To our entrepreneurs, SOKONI is more than a place to sell products. Check out the education, coaching & resources they receive in our programs.
SOKONI 37 Oaks

Our Entrepreneurs Learn From Your Purchase

Check out the education, 1:1 coaching & resources received from our programming.

Shop Small. Support A Dream.

Discover amazing products from women & minority owned businesses around the country!

A Learning Laboratory for Growing Entrepreneurs.

Featured Item
$28.00
SIREN SWIM BOTTLENOSE DOPLHIN BRACELET
Siren Swim Co creates eco-friendly swimwear from recycled ocean plastic and sea animal bracelets. With 10% of sales aiding ocean cleanup, every purchase supports marine life. Dive into sustainable style!
Shop Now!
Featured Item
$6.00
SOJO COFFEE CABAL COLD BREW
Cabal Cold Brew by SOJO Coffee offers a smooth, bold taste with low acidity and a chocolatey finish. Made from 100% Salvadoran Arabica beans, it’s crafted 'cabal'—just right—every time.
Shop Now!

SOKONI Is More Than A Place To Shop Small

Our entrepreneurs participate in a multi-month program that includes 37 Oaks University courses; 1:1 coaching and applications on how to grow their e-commerce operations. Learn More.

SMALL BUSINESS SPOTLIGHT

SENA PIERRE

Purpose Pawty is your go-to for dog celebrations, offering party kits with decorations, tableware, and favors, plus personalized gifts—making every event unforgettable for your pup!

Special Thanks To Our Partners & Supporters